Once upon a time a student, even while in school, was interested in taking up a career as a Journalist. He developed a strong vocabulary, language, and started writing small articles. Soon he discovered he could write catchy lines, short stories, evolve ideas on products – talking about them, in different ways. He shared his thoughts with friends and teachers, who, then broadened his outlook to different forms of writing that, could be phenomenal career options.
“All media are extensions of some human faculty — psychic or physical.” Marshall Mcluhan. The world of communication is evolving rapidly. Communication shapes our society and influences society at large. When one opens the mind to various perspectives of Communication, in multiple spheres of work today, there are unimaginable opportunities. It is important to not learn just parts of communication in the field of Mass Communication, but focus on developing holistic knowledge in the field. Integrated Marketing Communication (IMC) is a growing field of communication and combines understanding of basic theories of marketing, product development, customer needs. comprehension of the world of communication including the process, the mediums and the messaging in a well-rounded manner. Parts always join, to make a whole; Amidst a plethora of mass communication study courses the 2-year Post Graduate Diploma program in Communication from The Delhi School of Communication endeavours to do just that. The institute meticulously works towards teaching and imparting all knowledge to achieve in-depth understanding of communications for maximum efficiency and effectiveness.
What can you do after a Diploma in Mass Communication ?
Broadly, the spectrum of Careers in Communication spans across various fields of Public Relations, Journalism, Advertising, Branding, Digital media management, Creative areas, Branding, Events and Entertainment, Content Management and other supporting functions such as Script writing, Video editing, camera working and related areas.
(a) Journalism includes print, audio/visual, digital, radio journalism and photo journalism, with options in reporting, editing, printing, research, photography, extensive investigation, on the subject. To take up journalism as a career, one must start reading as a daily habit. This base helps you to write more thought-provoking articles, which engage the reader. Practice writing in various ways. At The Delhi School of Communication, our media and marketing communication courses, this is a daily ritual – to strengthen your own mind and apply your own language in your writing, create original work. We encourage original thinking and use of the human intellect in all forms of communication, even in usual class presentations, display presentations for jury etc. This makes your work unique in output and makes you different.
(b) Broadcasting as a career option is also an interesting category. Apart from reporting and investigative areas, you could look at production of the story, live – telecast, Camera mechanisms, practicing delivery of the story, from the studio and the field etc. Learning how to research;How to collect date and derive insights and analyse the pattern all help to build a students’ credibility. You yourself are the storyteller, relating true facts, keeping in mind your company’s vision, philosophy and editorial posture.
(c) Digital journalism follows patterns of print journalism, except that you need to learn to produce and deliver the story on the digital medium. Of course, knowledge of types of digital medium is also critical. The Delhi School of Communication teaches comprehensive knowledge of all digital tools, with their applications.
(d) Advertising careers, include pitching for the business, servicing the client, understanding their communication needs, planning the ad exposure on relevant media – media planning, making the message – for multiple media platforms, namely copywriting, filming the ad, writing the script, editing the messages, visualising the colour, music and planning for execution. For getting new business and maintaining old clients, a researcher and a client Servicing person is required. This person will work with the designated clients and service their requirements with internal agency teams. Within the agency the Account planners study the clients’ brand and help in planning the required advertising campaign, to be shown, on specified media. After this, the creative team makes the message/ the ad’s across the media being used. For the above activities agencies require Account Planners, Brand Managers, Media planners – who are familiar with not only basic knowledge of media, but also AI linked media planning. Thereafter, Creative teams make the Ad. Here, visualizers are needed, copywriters are needed. For making the ad film – again film producers, directors, script writers, video and script editors are needed. All these job requirements need professional training and holistic understanding of not only digital media, but also basic marketing, advertising, branding, film making, editing of multiple creative writings etc.
(e) Entertainment is a multi – faceted business option. Multi – scale high level events, even a regular night club, offers chances for creative talent and evolving this passion into a career. It includes career opportunities in production, direction, filming, animation, VFX effects, digital media uses in films / documentaries, reels, vlogs, podcasts etc. there is unlimited scope for those with passion, the Will to learn and apply new things in a unique manner. Dance, drama, music – knowing guitar, synthesisers and even playing local drums, knowing regional music and dances – all these interplays to bring together and communicate the most amazing creations of films such as Avatar, Bahubali, cartoon animations such as The Lion King, Jungle Book.
(f) Public Relation, Publicity management, Public Affairs are strong evolving careers which can blend with journalistic talent of writing and analysis of the subject can move on to building a career in PR and related areas – even speech writing! The art of storytelling has become the bench mark of strong powerful communication. Bahubali, B.R.Chopras – Mahabharat, the Chanakya series, Kantara, and many OTT series are based on powerful script writing, storytelling. Holding the audiences’ attention for many episodes and also engaging them with depth and impact, on people’s consumption and purchasing patterns and eventually their lives. All these stories, across media, create a powerful, long-lasting impact through a strong base in language and art of expression.
(g) Research and correct information from the base of historical films and documentaries. Researchers play a very critical role in all story baselines, for depicting correct facts and differentiating that from fiction. Scriptwriters and editors are the backbone of powerful communications. They teach and convey life sustaining messages without saying it, in a direct manner.
At the Delhi School of Communication, Diploma programme in media and mass communication empowers students with in – depth knowledge of marketing, public relations, journalism, event management, storytelling, Content strategy and creating content across mediums along with the multiple requirements of branding, copy, content and advertising are taught. It is critical to learn these basics for comprehensive application of concepts, in an integrated manner. Short cut gyan leads to short term dhyan, and short-term unclear application. Learning is facilitated as students participate in workshops, games, and learn to apply basic rooted concepts, across all the fields of communication, merging this new AI tools and techniques.
With a strong foundation, a student can travel in their professional career journey with confidence and conviction, for longer innings, even as they navigate their career through the exciting domains of the communication world.
