By Megha Gupta, PGDPC-XV
About Vernacular Advertising:
Vernacular advertising means using a local language or dialect native to a region or country rather than a literary, cultured, or foreign language. It aims at company’s goal of getting in touch with their desired target audience by using the local language of that particular country or state to ensure a better and a long lasting impression.
By Megha Jaiswal, PGDPC XV
Religion is a topic which is most sacred to majority of the people. People are born by it and they die by it. Religious sentiments are ingrained in people right from the time they can comprehend things. There are many sections of people who are frantic about their religion. From centuries before, religion has been communicated to keep people informed about the God’s messages, to transform them and to spread the religion beyond boundaries. Religion has lead to many wars, bloodshed as well as it unites people and forms communities.
By Parakram Hazarika, PGDPC XV
Crisis management is the process by which an organization deals with a major unpredictable event that threatens to harm the organization, its stakeholders, or the general public. Three elements are common to most definitions of crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time Venette argues that “crisis is a process of transformation where the old system can no longer be maintained.” Therefore the fourth defining quality is the need for change. If change is not needed, the event could more accurately be described as a failure or incident.
By Santosh Kumar, PGDPC – XIII
A concern for image and status among individuals is nothing new, but the emergence of Nation Branding as a branding concept has seen new light in the last ten years. The last decade has seen countries increasingly developing newer methods to manage their reputations. The concept of Nation Branding in India is relatively new and in its nascent stage. India itself is still grappling with being branded as a ‘nation of elephants and snake charmers’. Being seen globally as a rising power India needs a brand strategy to help promote it as a socio-economically rich culture, helping wash out previous stereo types.
By Parekhit Bhattacherjee, PGDPC – XIII
The importance of creativity in public relations (PR) cannot be underestimated and creativity is a part and parcel of all aspects in PR. The Public Relations (PR) is an industry is supposedly staffed by creative people producing creative PR programs. What are the various methods by which PR practitioners can better manage creativity in their PR process. It is with these notions in mind that Mr. Parekhit Bhattacharjee conducted his research on the Role of creativity in PR.
By Santosh Kumar, PGDPC – XIII
Impact of Indian Cinema on Society is a most debated subject. While some agree that cinema mirrors society, others oppose this theory stating that Cinema is creating wrong myths in Society. The thesis by Santosh Kumar delved deep into exploring the realities behind these notions.