The Post Graduate Diploma Programme in Communication (PGDPC) along with Masters in Mass Communication (MMC)
DSC offers a 2 year Integrated Marketing Communications programme. Founded in 1995, DSC pioneered the concept of Marketing Communication on one hand and integration of work experience alongside academic study on the other. This is a 2 year broad band programme encompassing critical aspects of mass media, mass communication technology alongside business and competitive strategy perspective in marketing communication planning and implementation. The course covers Advertising (all aspects), Public Relations, Media Planning and Buying, Digital Communication, Entertainment Management, Journalism and Events in great detail. The synergy of these fields adds far greater value and depth while opening many more job opportunities and faster career growth. The course opens more than 30 professional options for students to choose from, thus making it uniquely experimental and experiential. DSC is one of the leading brands in Mass Communication Colleges in Delhi offering qualitative Mass Comm courses
The 2 year programme consists of the following specialisations:
The modules and specialisations are continuously upgraded to equip students to deal with future challenges and enable them to utilize the knowledge almost immediately. Upon completion of the course, each student is awarded a Masters degree from the university along with the prestigious DSC Diploma.
DSC awards its own Diplomas to students who successfully complete the necessary course and other requirements. The diplomas and certificates it awards are not ‘government recognised’. However, the Post Graduate Programme at DSC has a legacy of 22 years, and DSC students are today working in prestigious positions in premier Advertising, Public Relations, Media Planning, Marketing and Media organisations. DSC students are much sought after by the media industry, commercial, corporate and non-profit organizations in India and Overseas.
Students pursuing the prestigious Post Graduation Programme have the option of pursuing a Masters programme (MA/JMC) from Distance mode alongside the DSC programme. This is strictly optional for students. In addition, students are eligible for appearing for any two certification programmes from the Media and Entertainment Skill Council of India (MESC).
The Program structure at DSC is an academic mix of theory and hands-on practice. The academic sessions span six hours a day from 8:30 am to 1:30 pm leaving the afternoons for gaining hands-on work experience in target industries via the apprenticeship concept. Our students are placed as apprentices in leading organisations such as Indian Market Research Bureau (IMRB), JWT, Publicis India, Euro RSCG, Lowe, Leo Burnett, NDTV, McCann Erickson, Perfect Relations and Genesis Burson Marsteller among other organisations, from the first semester. Apprenticeships continue in each semester with different marketing, advertising and communication organisations. This total exposure equips students with scholarship, hones attitudes and helps to develop industry related skills for entry level positions. Apart from the pin money the student makes, this also helps the individual to choose an optimum career path.
The full-time internship periods (of over 6 months) are envisaged for winter and summer. These internships are significantly weighed in the overall grading structure.
After 22 years in the industry, today more than 600 alumni are leading the communications industry across sectors. We will continue to provide the national community with contemporary and effective communication professionals for the 21st Century.
DSC is now officially a Media & Entertainment Skill Council of India (MESC)affiliated partner
DSC is now an authorised Training Partner of the Media and Entertainment Skill Council of India (MESC). MESC has been setup under the National Skills Development Mission, Government of India under the aegis of National Skills Development Corporation (NSDC) and is promoted by FICCI. As part of the Post Graduation programme at DSC, students are provided an opportunity to obtain certifications in any two job roles, of the following list.
1. Account Executive
2. Sales Executive (Media)
3. Script Writing
4. Production Assistant
Certifications from the Media and Entertainment Skill Council, demonstrate a broader understanding of Communication areas while adding an edge to a students resume. More information about the certifications are available here: courses-in-collaboration-with-media-entertainment-skill-council