The Advertising specialisation has been an integral part of the DSC 2 year integrated marketing communication programme. For over 18 years now, the DSC alumni have made their mark in the industry and are today leading various departments and organizations. DSC is well-known for Advertising Colleges in Delhi.
The module aims to familiarize students with key Advertising concepts and their applicability in real-time situations. The specialisation includes all the key areas of Advertising be it agency management and structure, various departments and functioning, copy-writing, visualization and advertising production. The module covers strategy in Advertising which includes detailed campaign planning. Media planning and buying are also taught in great depth. DSC is one of the oldest Advertising Courses in Delhi
The specialisation involves analysis of numerous case studies, workshops, intense presentations, brand and marketing fests and games to integrate theory with concept applicability. Experts from the industry are invited to take specific areas and enable students to meet future challenges effectively.
It has been DSC’s constant endeavor to upgrade the 2 year course and meet the latest industry requirements effectively. In lieu of this, a new dimension namely, Entertainment Marketing has been added to the specialisation. While students maybe familiar with creative dimensions such as direction, editing and screenplay; the same cannot be said of the management and marketing of film and television programmes. The Entertainment marketing specialisation aims to fulfill this need gap to help systematize and professionalize this rapidly growing industry. The Entertainment Marketing module focuses on what the business of film, television & radio encompasses.
Theory without practice is ineffective. The DSC programme ensures that each semester ends with work experience through intense internships. At DSC a new concept of half day work along with classes has been integrated since inception making the theory practice interface stronger & relevant.
This work experience adds value in various ways. A working knowledge of the industry at the outset. But also soft skills, professionalism, self confidence, networking are some of the other take-away.
Upon completion of the specialisation, students may obtain placements with leading Advertising agencies, entertainment houses and film production units across various departments. Be it Client Servicing, Copy-writing, Media Planning and Buying, Account Planning or even Digital in Advertising. Or be it Programming, Ad Sales, Digital or even making films and documentaries.
The Advertising and Entertainment Marketing specialisation aims to introduce new career options to students. While most obtain employment in the world’s leading agencies such as JWT, McCann Erikson, Publicis, Group M, Havas Media, many of them have also started their consultancies and design units.