The PR and Event Management short term course creates professionals adept in the field of new age PR. Gain in depth knowledge and learnings in the fast-paced world of brand communication, reputation building, corporate communication, media relations, and event execution. The programme also provides a practical understanding of event planning, execution, and logistics, enabling students to build both strategic and operational skills.
In today’s competitive environment, Public relations and event management are established domains that play a critical role in helping brands, institutions, public figures, and businesses connect with audiences in strategic and impactful ways. This programme helps students understand the full game plan and prepares them to participate confidently in it.
The course introduces students to key areas such as media relations, corporate communication, public image management, PR planning, event concepts, event coordination, sponsorship, audience engagement, on-ground execution, and communication strategy. It balances theoretical understanding with practical relevance so that learners can appreciate both the strategic and operational sides of the profession.
The highlight of this six- month course is that there is a paid internship opportunity of 2 months integrated in it. For beginners who aspire to enter the communication, PR, or events industry, this programme serves as a strong starting point. It introduces them to the language, processes, and professional expectations of the field in a structured and accessible way. The programme is equally valuable for working professionals seeking to upgrade their skills and move into more visible, responsible, and better-paying roles. Professionals from adjacent domains such as marketing, media, communication, hospitality, administration, branding, client servicing, and business development can benefit by developing a stronger understanding of reputation management, stakeholder communication, event strategy, and execution. This can improve employability, enhance versatility, and support career progression in industries where communication and experience-led engagement matter deeply.
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Classes
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Months
Internships
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Months
Certification
Curriculum Overview
| Topic | Learning Outcome |
|---|---|
| PR Introduction | Build a foundational understanding of public relations, including its definition, functions, and core elements |
| Structure and Functions of a PR Agency | Understand how a PR agency is organized and how its different functions operate |
| Types of PR | Learn the difference between internal and external public relations and how each supports communication goals |
| Tools of PR | Gain knowledge of the tools used to communicate with internal publics, investors, media, government, and consumers |
| Writing for PR | Develop a foundation in PR writing, including language practice, sentence construction, and communication basics |
| Types of PR Writing | Learn to write key PR formats such as press releases and formal letters |
| Media Monitoring | Understand how to track, analyze, and interpret media coverage relevant to an organization or brand |
| Media Relations | Learn how to build and manage effective relationships with media professionals and publications |
| Digital PR | Understand how public relations works in digital spaces through online reputation management, digital media outreach, influencer engagement, social platforms, and real-time brand communication |
| Review | Consolidate learning and strengthen understanding of the complete PR module |
At DSC, the programme is designed to bridge classroom learning with real-world industry experience. Along with building a strong foundation in Public Relations and Event management, students also benefit from a structured paid internship opportunity with reputed organizations excelling in Public relations and Event management. This practical exposure enables learners to apply classroom concepts in live professional environments, understand workplace expectations, and develop the confidence required to begin their careers in the industry.
The internship helps students move beyond theory and understand the new age world of public relations & event management becoming adept in reputation management and integrated event experiences.
How the paid internship helps students grow
Students who have completed Higher Secondary (Class 12) or above are eligible to apply for the programme.
Interested candidates can fill out the application form at the institute.
Application Process
1. The application form is available free of charge
2. Upon successful registration, eligible students will be offered admission to the programme
Mode of delivery : Online/ Hybrid
These short-term courses run on any 2-3 days per week, mutually agreed upon by the cohort for maximum flexibility.
With a proud legacy of 30 years, The Delhi School of Communication has been shaping careers and preparing students for successful futures in communication, media, and advertising.
Upon successful completion of the programme, students will receive a certification from DSC – The Delhi School of Communication. This certification formally recognises their training and successful completion of the course.
The total fee for the programme is Rs. 40,000 which may be paid in two convenient instalments.
For more information, please contact the Centre Co-ordinator at +91 9810474269/ +91 9810696475
Duration: 3 months
Fees: Rs 40,000 only
Eligibility: Higher Secondary & above
The 3 month certificate course in PR and Event Management has been designed to attune the students to the communications industry as a whole with a specific focus on PR and Events.
The course is designed to cover the role and scope of PR, its numerous types and its importance in building a reputation, along with a specific focus of Event Management and its logistics.
DSC will also provide the students with the internship assistance after the completion of the course.
The students will then be able to apply for jobs at numerous PR agencies, as well as the corporate communication divisions of various organizations.
For more details contact the Centre co-ordinator at +91 97738 31309 / +91 9810474269
Duration: 3 months
Fees: Rs 60,000 only
The programme in Advertising and Marketing aims to acquaint students with the dynamic world of Advertising alongwith a comprehensive knowledge of Marketing (for Media) and its importance. The programme has multiple career opportunities. Students interested in pursuing a career in Advertising or Media Marketing and those who wish to understand the nuances of the industry a student who wishes build a strong foundation in marketing communications before further study; or anyone excited to hone their creative and lateral skill may apply for the programme.
For more details contact the Centre co-ordinator at +91 97738 31309 / +91 9810474269
Duration: 3 months
Fees: Rs. 40,000 only
The Programme in Media Marketing aims to introduce students to the world of Ad Sales and Marketing specifically in the Media domain. The student will obtain a comprehensive study of media and related issues, alongside learning negotiation skills.
For more details contact the Centre co-ordinator at +91 97738 31309 / +91 9810474269
Duration: 3 months
Fees: Rs. 40,000 only
The programme in Script Writing, will equip students to be able to write for films, ads on various media be it television, radio and online. As part of the programme, students will be able to understand & appreciate storytelling as a critical form of communication, and the basis of scriptwriting. Research and an understanding of the various media with respect to the target audience will remain an important deliverable. The programme will be extremely hands-on with plenty of workshops.
For more details contact the Centre co-ordinator at +91 97738 31309 / +91 9810474269
Duration: 3 months
Fees: Rs 40,000 only
Eligibility: Higher Secondary pass
The growth in Digital Media has led to the emergence of new career opportunities. The Digital Marketing course aims to teach a student the basic principles of Marketing in the Digital domain. Technical aspects such as Search Engine Optimization, HTML and understanding Social Media and non-technical aspects such as e-mail marketing, media planning & buying – so that this media can be leveraged to lead to success in business.
Duration: 3 months
Eligibility: Higher Secondary & above
The 3 month certificate course in PR and Event Management has been designed to attune the students to the communications industry as a whole with a specific focus on PR and Events.
The course is designed to cover the role and scope of PR, its numerous types and its importance in building a reputation, along with a specific focus of Event Management and its logistics.
DSC will also provide the students with the internship assistance after the completion of the course.
The students will then be able to apply for jobs at numerous PR agencies, as well as the corporate communication divisions of various organizations.
For more details contact the Centre co-ordinator at +91 9810696475/ +91 9810474269
Duration: 3 months
Eligibility: Higher Secondary pass
The short term course in News Writing aims to familiarize students with specific techniques used in Broadcast Journalism. A background in Journalism is required to apply for this course. Starting from the basics such as what may comprise news, the course covers news scripting, reporting including understanding the difference between major news mediums such as Print and Broadcast. Editing/ VT Editing and program packages are also covered. Upon completion, a student will be armed to write effectively for News channels.
Duration: 3 months
Eligibility: Higher Secondary pass
The short term programme in Business Communication aims at improving ones communication skills especially for the professional environment. Starting with an emphasis on grammar for both written and spoken, the course also includes language skills, dress, demeanor, and pronunciation. Conducted over flexible timings and days, it aims to helps individuals succeed as professionals.
Duration: 3 months
Eligibility: Higher Secondary pass
The growth in Digital Media has led to the emergence of new career opportunities. The Digital Marketing course aims to teach a student the basic principles of Marketing in the Digital domain. Technical aspects such as Search Engine Optimization, HTML and understanding Social Media and non-technical aspects such as e-mail marketing, media planning & buying – so that this media can be leveraged to lead to success in business.
Build a solid career as professionals in: Public Relations & Event Management
This programme can open up career opportunities in areas such as public relations, corporate communication, brand communication, publicity, client servicing, event planning, event coordination, sponsorship, activations, and communication management roles across agencies, corporate organizations, event firms, and brand-led communication teams.
