Students Profile 2012

Tanya Bose

Although an avid reader, writing remains Tanya’s passion and most favoured medium of communicating ideas. An expressive speaker and a patient listener, she can work well in a team. A dependable, cooperative and warm person, her compassionate nature aids her easygoing demeanor. She thrives on her inner motivation to succeed.


Value Ads at DSC: The various presentations at DSC have helped her gain a deeper insight into brands of vari-ous kinds. Besides they have also added to her confidence, time management, communication and interpersonal skills.

Internships during the programme:

Organisation: Genesis Burson-Marsteller, 3 months
Brands Handled: Fever 104 FM, Mountain Dew, Ford Supermodel of the World – India contest.

Organisation: The Storytellers, 3 months
Brands Handled: 94.3 MY FM, Not So Serious by Miss Pallavi Mohan, Onset & Vasundhara by Miss Vasundhara Mantri
Hindustan Times: May-June 2008

Work Preference:Client Servicing


Placed at Genesis BM (3 months before graduation)


Divya Rai

“You don’t have to be great to start, but you have to start to be great.” -Joe Namath
Divya Rai is a qualified professional who comes up with 8 months of hands on experience in Market Research and Media Planning. She has worked with market leaders in the field of Market Research and Media Planning who have inculcated in her basic abilities like Data Analysis, Competitive Analysis, Market Prioritization and Advertising/Marketing Strategy. She has the ability to effectively plan, organize, coordinate & meet deadlines.

She is a self-driven and motivated individual who is able to prioritize tasks and implement changes smoothly. She has excellent interper-sonal and communication skills. Her immense interest in number crunching as well as her analytical skill draws her towards fields like Media Planning and Market Research.

Value Ads at DSC: Learning-by-doing acquired a certain ingrained value for Divya at DSC. For Divya DSC became holistic, in building the right attitude, appreciating the self. Managing time and stress are also critical learning imbibed during the course through intense training. DSC has been the foundation that gave her the opportunity to soar high. Be it Sales, Marketing, Advertising or Communications, the school along with its dedicated management gave her avenues to reach out, build her own networks and develop both personally and professionally.

Internships during the programme:

Organisation: Maxus Global, (Group M), Gurgaon, 3 months

Organisation: IMRB International, New Delhi, 2 months

Organisation: Prastut Consulting Pvt. Ltd., Gurgaon, 3 months

Work Preference:Media Planning,Market Research/ Consumer Insightsnt Servicing


Placed at Group M (Maxus) (2 months before graduation)


Nitin Malik

As rightly said,every great dream, begins with a dreamer’, Nitin Malik truly lives up to the thought and leaves no stone unturned in making his dreams come true. He is extremely positive and believes in welcoming every moment of life with a smile, which he believes can do wonders. Because of his credibility and reliability, he is an active member of DSC’s placement committee. A testimony of his pro-active nature is his on-going par-ticipation in organizing the college farewells & induction programmes.

An effective communicator when it comes to interacting with people, he is very strong headed & wants to pursue his career in Client Servicing.He comes with an experience of 4 years and has worked on a spectrum of brands.

Value Ads at DSC: Learning made its way to Nitin Malik through DSC, where he not only was introduced to various Marketing & Communication concepts but also got a chance to implement them in the practical realm. He discovered his analyti-cal and strategizing skills through various projects & business games he prepared at DSC. Pitch presentations & brand presentations together helped him consolidate his concepts that he was able to apply during the course of his internships.

Internships during the programme:

Organisation: McCann Erickcon, New Delhi, 3 Months
Brands Handled: Lava Mobiles, Dulux Paints, Dabur

Organisation: MRM Worldwide, New Delhi, 2 Months
Brands Handled: Airtel, Ireo world, Verisign

Organisation: Carrot Communications, New Delhi, 3 Months
Brands Handled::Era Buildsys

Work Preference:Client Servicing


Placed at Percept/H (3 months before graduation)

Sheeraj Sengupta

Optimistic by nature, Sheeraj tries to see the bright side of any situation – something which helps him to overcome any challenge life throws at him. With an analytical bent of mind, he tries to solve problems logically rather than fretting over them. A leader who leads by example, he also has the penchant to make others feel comfortable around him thereby achieving the task as a team more effectively & efficiently. An individual who thrives on exuberance, enthusiasm, resourcefulness & passion for his work, he is a thorough team player who never shies away from any challenge. A keen football player, he prefers playing or watching it on television whenever he gets some free time.

Value Ads at DSC: Having worked on numerous presentations – Marketing & Communications, Strategy, Market Research & Public Relations – he has developed marketing insights as well as learnt the primacy of professionalism & the importance of meeting deadlines

Internships during the programme:

Organisation: JWT, Gurgaon,4 months approx
Brands Handled: Hero Moto Corp. & Pizza Hut

Organisation: Centre for Media Studies (CMS), New Delhi, 2 months
Other Work Experience:: Business Continuity Management Institute, New Delhi, 3 months approx.

Work Preference:Client Servicing,Account Planning


Working at JWT (working since 3 months before graduation)


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