The Program structure at DSC is an academic mix of theory and hands-on practice. The model, conceptualized and consistently evolved, was founded at DSC 17 years back. The academic sessions span six hours a day from 8:30 am to 1:30pm – leaving the afternoons for projects or library work and gaining hands-on work experience in target industries via a new concept – the apprenticeship.
Our students are placed as apprentices in leading organisations such as Indian Market Research Bureau (IMRB), JWT, Publicis India, Euro RSCG, Lowe, Leo Burnett, NDTV, McCann Erickson, Perfect Relations and Genesis Burson Marsteller among other organisations, from the first semester. Apprenticeships continue in each semester with different marketing, advertising and communication organisations. This total exposure equips students with scholarship, hones attitudes and helps to develop industry related skills for entry level positions. Apart from the pin money the student makes, this also helps the individual to choose an optimum career path.
Target industries include advertising, market research, print and electronic media, public relations, event marketing, web designing and multimedia, journalism-both print and TV, and marketing and sales positions in leading marketing organisations – consumer non-durables, durables and the rapidly growing services industries. We aim to provide the national community with contemporary and effective communication professionals for the 21st Century.
The full-time internship periods (of over 6 months) are envisaged for winter and summer. These internships are significantly weighed in the overall grading structure. Our intention is to emphasise individual guidance in a free and open environment, to facilitate effective learning. This constrains us to restrict the class size to a maximum of 40 participants.