Subjects

Specialisations:

Marketing | Advertisting and Public Relations | Journalism

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COMMUNICATION AND BASIC SUBJECTS

1. Marketing

Fundamental of needs, wants and markets, key marketing principles interconnected with communication.

2. Managerial Economics

Study of relevant macro and micro-economic issues namely demand and supply, pricing and production functions, inflation and unemployment. Government and business dealings, consumer and industry forums.

3. Human Resource Development

Managing the firm through structure and functions. Right selection, training and evaluation. Emphasis on the communication industry.

4. Cultural Studies

Study of Indian and key global cultures, analysis of institutions, patterns of Indian and other societies and connecting inter-linkages. Business practices in global cultures.

5. Accounting and Finance

Basics in accounting and finance relevant to an organization

6. Basic Computers

Basics of computers in business, core concepts, useful data bases and developing logical thinking, use in computer graphics.

7. Operations Research (OR)

Fundamental knowledge of Operation Research e.g. linear programming, sensitivity analysis, dynamic programming, transportation problems, other tools and techniques.

8. Mass Communication and Human Communication

History and development of mass media and relevant changes over time. Global media technologies and models of mass communication.

9. Business Communication

English grammar and syntax. Letter writing, report writing and other forms of business communication.

10. Advertising and Sales Promotion

The advertising agency and its functioning, campaign planning and media planning. Branding, positioning and their impact on advertising.

11. Market Research

The relevant impact of MR in marketing, advertising and communication in general. Tools and techniques of direct & indirect MR, sampling procedure and data collection. Relevant data analysis and interpretation to be used by management.

12. Journalism

The history of journalism, types of journalism,communication in journalism.Reporting and types of reporting. Broadcast Journalism.

13. Statistical Analysis

Basic knowledge of statistics useful in MR, media planning and advertising research. Key concepts – hypothesis testing, probability and sampling concepts and graphical techniques. Regression, correlation and interpretation of results obtained from statistical study used in business.

14. Public Relations – Publicity

The expanding scope and relevance of PR, types of PR, tools of PR, the evolving PR function.

15. Entertainment Marketing

The expanding scope and relevance of PR, types of PR, tools of PR, the evolving PR function.

16. Media Marketing

Basic types of media, media concepts, and media planning issues w.r.t print and audio-visual media.

17. Strategic Decision Making

Obtaining a holistic view of top functions by studying and appreciating the concepts of vision, philosophy, goal and strategy. Study of various strategic tools and techniques used for effective portfolio planning.

18. Entrepreneurship

Qualities of an Entrepreneur, basics of opportunity analysis, business analysis and risk measurement. Discussions on various types of family entrepreneurial business.

19. Environment Marketing

Key issues relating to the environment – socio-cultural, geographic, and other repercussions on business operations. The need to be sensitive to areas of social responsibility of business to their environment.

20. Business Law

Legalities pertaining to business practice – specific reference to communication industry.

21. Business Ethics, Corporate Etiquette and Art Appreciation
The grand finale covers the sensitivities and nuances of ethics, etiquette, music and art, all of which we feel are so important in our pursuit towards being a complete person.

Specialisations in Second Year

Marketing Specialisation

1. Consumer Behaviour
2. Brand Architecture
3. Competitive Marketing
4. Services Marketing
5. Direct Marketing
6. International Marketing
7. Digital Marketing

Advertising Specialisation

1. Copywriting, Layout and Design
2. Multimedia, Web Designing and E – Business
3. Strategic Advertising Planning
4. Film Production
5. Advertising Research

Journalism Specialisation 

1. Editorial and Editing
2. Managing the Press
3. Reporting and News Writing
4. Magazines and Features
5. Broadcast Journalism