Reputation Dialogues@DSC

Mr. Ashwani Singla, Founding Managing Partner, Astrum visited the campus and interacted with students on the importance of synergising science with creativity for powerful persuasion.
Addressing the class of 2017 of Marketing Communication programme at the Delhi School of Communication, Mr. Ashwani Singla, Founding Managing Partner,Astrum, India’s only specialist science based reputation management advisory, made a case for the use of insights and data to develop persuasive communication. Sharing real world examples of the effective use of science in shaping public opinion and generating good will, he said, “Use of insights and data driven communication is the key to creating persuasive communication that moves the needle of opinion and gets people to act.”. He added, “understanding what makes people tick is as important as the ways to reach them. Blending science with creativity helps shape the story that engages and persuades.”

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