Curriculum

The DSC programme is broad based & focused towards industry requirements. Offering a unique integration of communication and management at one level and theory and practice interface at another level makes the programme truly unique.

Core Subjects

Mass Communication
Managerial Economics
Market Research
Advertising and Sales Promotion
Entrepreneurship
Business Communication
Cultural Studies
Journalism
Strategic Decision Making
Statistical Analysis
Entertainment Marketing

Specialisations – Advertising & Entertainment Management

  • Copywritting, Layout and Design
  • Multimedia, Digital Creativity
  • Strategic Advertising Planning
  • Advertising Research
  • Film Production & Marketing
  • Radio Production & Marketing
  • Film, TV & Radio Programming
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Specialisations – Marketing & Digital

  • Consumer Behavior
  • Brand Architecture
  • Competitive Marketing
  • Direct Marketing
  • Digital Communications
  • International Marketing
  • Rural Communication
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Specialisations – Journalism & Public Relations

  • Editorial and Editing
  • Managing the press
  • Reporting and News Writing
  • Magazines and Features
  • Broadcast Journalism
  • Public Relations
  • Media Marketing & Laws
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